About Us

Founded in 1992, DAN-FORM Denmark designs and produces high quality furniture, including dining & meeting chairs, barstools, armchairs, office chairs, lounge chairs and tables. 
We export our designs to more than 50 countries, and our customers are leading design stores, retail chains, architects and renowned hotels, restaurants and bars.

DAN-FORM Denmark exhibits at leading trade shows throughout the year. New designs are introduced in Cologne in January and in Milan in April.

Furniture design from DAN-FORM Denmark is set at a pricepoint that makes the designs available to the wider public through our network of dealers across the world. DAN-FORM only trades B2B.

"At DAN-FORM, we are inspired by beautiful designs that add a visual and functional value to everyday life."

Our Story

The young and passionate Jørgen Mensen just couldn’t help it. With sparkling enthusiasm, he occupied the basement in his house and in 1992 he created the first bentwood chair. A chair that would turn out to be the first cornerstone of DAN-FORM Denmark. The JACKPOT chair was introduced on the market and since then DAN-FORM Denmark has evolved by adding more designs as well as employees, widening the range to include tables, lounge and bar chairs, and for a period even accessories and lighting.

In 2014, Sanne Protin took over the CEO position from Jørgen Mensen, after a position as Sales Manager since 2005. Jørgen Mensen is now Chairman of the Board as well as majority shareholder of DAN-FORM Denmark.
Under Sanne Protin’s leadership, DAN-FORM Denmark has continued its steep growth path, and introduced more collaborations with external designers, continuing to be innovative with our additions to the product range, whilst staying true to our core strengths of contemporary designs, high quality and reasonable prices.

Today, DAN-FORM Denmark is a global player in the furniture market.

Our Vision

We are inspired by beautiful designs that add a visual and functional value to everyday life. We spot tomorrow’s trends and translate them into our designs, and we continuously introduce new models and designs.

We aim to add that ‘little something extra’ to all our designs; a decorative stitching, elegant, conical legs, a beautiful material or a distinct design feature.

Good quality and design value must go hand in hand and at the same time be within (financial) reach of design enthusiasts around the world.

”Affordable Luxury for Everyone”

Awards & Recognitions

DAN-FORM was awarded the prestigious Børsen Gazelle 2019 for high growth in 4 consecutive financial years.

Recognised as being among the top of the European businesses, DAN-FORM was awarded a Ruban d'Honneur in 2011.

Jørgen Mensen was awarded the title as Power Champion in the Innovation Champion awards in 2010.

Meet the Designers

Our designs come from in-house designers and well-known designers, who bring both experience and innovation to our brand. Through a careful selection process, the most contemporary, Nordic style designs are selected for production under the DAN-FORM brand.

More information

Interested in a career with DAN-FORM?
Read about what it's like to work for DAN-FORM and see if we have any open positions.

For more information about DAN-FORM, check out the DAN-FORM News section.

Find out about our work to reduce our impact on the environment.

Read more about the quality DAN-FORM delivers to our customers.