Horsholm, 13 January 2025

DAN-FORM and 9 Danish design brands host ‘Together 2025’

10 Danish design companies are opening their showrooms in a unique in-house fair concept, replacing IMM Cologne, from 13-17 January 2025.

Together 2025: A new exclusive collaboration
replacing IMM Cologne in January

The cancellation of IMM Cologne left a void for several Danish design companies, all needing to showcase their new designs to the international furniture industry.

This challenge led to DAN-FORM and 9 design companies joining forces to host this new in-house fair named ‘Together 2025’, creating a coordinated initiative that will showcase Danish innovation, style and craftmanship.

Sales Manager for DAN-FORM, Max Jørgensen says: ”A lot of us already knew each other across the furniture industry, albeit direct and indirect competitors. We all felt we needed a place to show our furniture, so we collectively came together to create a solution that would be attractive to our international customers.”

Max continues: ”The concept is for each of us to invite our customers, promote the in-house fairs, and coordinate accommodation at the same hotel.
Sharing information about which customers will visit us with our direct and indirect competitors, has been a leap of faith. But of course, it goes both ways, and our customers benefit from being able to visit multiple brands during the open house days.”

7 destinations, within a 2 hour drive

A total of 10 showrooms at 7 destinations will be open across Jutland/Funen in Denmark, presenting new designs originally intended for IMM Cologne.

DAN-FORM will be opening a temporary showroom for the in-house fair at Innovation Living’s location at Blommevej 38 in Randers, along with Guardian.


The collaboration also includes 2connect, CoreOne, Frandsen, Flexa, Tenksom, Trade Point, and Unique Furniture.

All invited customers will be accommodated at a central location at Hotel Scandic in Silkeborg.
In addition to assisting customers with transportation between venues, entertainment will also be provided on Wednesday evening, where a networking event will be held at the hotel featuring an exclusive seminar called ‘Moodboards of the Future Through the Lens of AI’.

Max Jørgensen closes: ”We always enjoy meeting our customers face-to-face and spending time together. And of course it is a great opportunity to show our brand new 2025 designs.
It makes a big difference to our customers to be able to try the designs and experience the quality in person and not just through a screen.

We really believe this initiative will benefit our customers, perhaps especially the international customers, who can continue their journey to Maison&Objet in France to make the most of their travels.”

For more information, please visit: www.together.furniture