Privacy Policy

DAN-FORM takes the protection of personal information about the users of our website and the security around personal information very seriously.

DAN-FORM controls the handling of personal data in compliance with Danish law.

We collect different information depending on how you use our website and services. This privacy policy covers the information we collect, how we process the information and who to contact in case of questions or comments to our privacy policy.

At the point of collecting your personal information, we will inform you about which information we are processing and for what purpose.

Processing Personal Information

We collect and process the following information:

- Contact details: name, e-mail address, phone number and address

- Information about interests/preferences

- Transaction data incl. transaction history

- Data detailing your use of our website

We may collect personal information in one or more of the below instances:

- At the point of placing an order with us

- When you subscribe to our newsletter

- When you take part in competitions

- When you visit our exhibitions

- When you contact us

We may collect and store personal information for the following business purposes:

- Processing orders and providing services

- Managing customer affairs

- Sending newsletters and other marketing material, and other marketing initiatives

- Replying to enquiries

- Statistics

The primary basis for DAN-FORM to process your personal information is to honour agreements with you.
Further, we process personal information based on consent, for the purpose of marketing our goods and services, developing new products and services, and performing analysis of customer segments, products and services.

Your personal information will only be used to send out marketing material when you have explicitly given your prior consent, unless the law states specific circumstances under which we are allowed to contact you without having your consent.

Who do we share personal information with

Our website is hosted by an external partner, who processes the data on behalf of us and as instructed by us.

We will never sell or pass on your information to any third party unless DAN-FORM undergoes a re-organisation or a complete or partial sale of the company, in which case all transmissions of data shall be conducted in accordance with the Danish Act of Processing of Personal Data.

Your information may also be processed by our business partners in connection with the administration of payment collection, marketing, and transport operators for use in delivering goods. Our marketing partner’s servers are located in third-party countries.

In addition, your personal information may be passed on to our payment service provider Teller. Teller is responsible for secure handling of payment information.

Finally, under specific circumstances and in accordance with legislation, DAN-FORM may have to disclose information to public authorities, including judicial authorities. As an example, information may be passed on to the police in the event of suspected fraud.

Processing only relevant and necessary personal information

We will only process information about you that is relevant and adequate for the purposes defined above. The type of information about you that is relevant for us is determined by the purpose.

We only collect, process and store personal information that is necessary to achieve our purposes as per above. Personal data that we collect may be collected due to legal obligations.

Checking and updating your personal information

We ensure that your personal information is checked and is not incorrect or misleading.

Please notify us of any changes to your personal information.

Deleting your personal information when no longer needed

When your personal information is no longer relevant for the purpose that we had for collecting, processing and storing your data, we will delete it. However, the information can be processed and stored for longer in an anonymized form.
As per legal requirements in the Danish law to store transaction information for 5 years after a purchase, DAN-FORM will store personal information pertaining to your transaction for 5 years. After this, your personal data will be deleted.

Withdrawal of consent

At any point in time, you can choose to revoke your consent, for example to unsubscribe from our newsletters.
If you choose to revoke your consent, DAN-FORM shall delete any related personal information, unless used for processing it for other purposes (such as orders).
Should you wish to revoke your consent, please contact us at or +45 4448 1120, or simply use the unsubscribe link in our marketing newsletters.


DAN-FORM has created in-house rules regarding information security, which contain instructions and measures to protect your personal information from being destroyed, lost or altered, and from unauthorized publication as well as unauthorized parties gaining access to or knowledge of it.


Where we make use of cookies, we will inform you at the point of data collection through cookies.

Before placing cookies on your equipment, we will ask for your consent. Cookies that are needed to provide functionality on the website may be used without your specific consent.

Read more about our Cookie Policy here.

Amendment of our policy

From time to time we may update or change this privacy policy. We recommend you occasionally read this policy to ensure you have the latest update.


In case you have any questions, please contact us:

Dan-Form Denmark
Agiltevej 19
2970 Hørsholm

Tel: +45 4448 1120